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How effective is your ad?

Posted by lostincci on May 11, 2007

CCI’s Dr Richard Howells has been been appointed to the panel of judges for this year’s IPA (Institute of Practitioners in Advertising) Effectiveness Awards. Recognised by agencies and clients as “adland’s most rigorous award scheme”, the Awards have been running in the UK for 26 years and their format has been taken up in eight other countries. Both commercial and public information campaigns are eligible, and judges include representatives from M&C Saatchi, Channel Four, Campaign, Dyson, BT and Transport for London.

If Lost in CCI gets any freebies, we’ll let you know 😉

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