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From Buddha to Bollywood

Posted by lostincci on February 24, 2014

ImageBollywood came to CMCI –in the form of Professor Daya Thussu, who gave us a research seminar on ‘Bollywood and India’s Soft Power’. Professor Thussu explained that as the world’s largest film-producing nation, India had been exporting films since the 1930s. In more recent years, though, its popular cinema – ‘Bollywood’- had been globalized: Every year a billion more people watch a Bollywood film than a Hollywood movie. His seminar discussed to what extent Bollywood’s cultural influence contributed to India’s soft power. The seminar tied in with the speaker’s new book Communicating India’s Soft Power: Buddha to Bollywood – the first book-length study of India’s soft power. Professor Thussu is pictured here (centre) continuing the discussion over coffee with CMCI students and academic staff.

 

One Response to “From Buddha to Bollywood”

  1. […] Here is the original post: From Buddha to <b>Bollywood</b> « The CMCI Blog […]

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